Wholesale · B2B
Wholesale & Dealer Management Platform
Anonymized study of a real client system — no client names, no invented numbers.
The problem
A growing brand's wholesale side ran on spreadsheets and email threads: dealer-specific pricing maintained by hand, orders transcribed manually, and no self-service view for dealers of their own history or balances.
The approach
We treated dealers as first-class accounts rather than a discount code. The system had to encode the pricing rules that previously lived in one person's head, and give dealers a portal that answers their questions before they email.
What was designed and built
A dealer platform with tiered account pricing, self-service ordering against live product data, order history, and an admin side for managing dealers, terms and catalogs — integrated with the existing storefront rather than replacing it.
Technical approach
- React
- Express
- SQLite
- Storefront integration
- CSV import pipelines
Before and after
Transcribed email ordersstructured, system-priced orders
Verified outcome
Wholesale orders arrive structured instead of transcribed. Pricing is applied by the system, not by memory, and the wholesale channel can grow without growing its admin overhead.
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